Use cases

Research

Track competitors, market shifts, and buyer language without starting from zero.

Collect public signals, compare positioning, summarize patterns, and turn messy market research into a source-backed brief.

Best for

Founders, marketers, product strategists

Ships as

Competitive brief, positioning map, source list

ExaPlan ModeContextsCanvasGoogle Drive

Inputs

✓Competitor sites
✓Review sites
✓News
✓Internal notes

Workflow

1Collect signals
2Compare claims
3Find gaps
4Draft brief

Outcomes

✓Clear competitor summaries with cited sources
✓Positioning gaps your team can act on
✓Repeatable research instead of one-off browsing

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